On June 1st, 2024, FONO CARE proudly announced the appointment of Mr. Charlie Zhao as the company's President. This milestone event signifies a significant step towards enhancing the overall strategic development and guiding the marketing efforts of Welloh, FONO CARE's flagship brand.

With his remarkable leadership skills, profound brand management expertise, and acute industry insights, Mr. Zhao is poised to drive FONO CARE towards high-quality growth, propelling Welloh to even greater heights. The appointment ceremony was marked with great enthusiasm, as FONO CARE's entire team greeted Mr. Zhao with flowers and resounding applause during a grand welcome ceremony.

At the ceremony, Chairman Cheng Yan personally presented the appointment letter to Mr. Zhao, with Vice President Xiao Keyong announcing the official appointment. This marks the 20th year of acquaintance between Chairman Cheng and Mr. Zhao, who expressed his heartfelt welcome and high anticipation for the fresh perspective and achievements that Mr. Zhao's arrival will bring.

"Over the past two decades, Charlie Zhao has amassed an impressive track record of branding successes through his extensive industry knowledge and practical experience," said Chairman Cheng. "We eagerly anticipate the spark he will ignite within FONO CARE, further fueling our commitment to the 'User Typing, Nutrition Staging' product vision and accelerating our layout in the fast-evolving nutritional sector. With Charlie's expertise, we are confident in strengthening FONO CARE's innovation journey and forging ahead steadfastly."

Echoing Chairman Cheng's sentiments, Vice President Xiao Keyong welcomed Mr. Zhao's addition, emphasizing that his rich brand management background will significantly bolster FONO CARE's core competitiveness and propel the company towards even higher levels of development.

In his acceptance speech, Mr. Zhao expressed his profound gratitude for joining FONO CARE and vowed to work with utmost dedication and responsibility alongside the team. "In this era of evolving consumer preferences and rapidly changing distribution channels, we must stay abreast of user needs and prepare solidly to face external uncertainties with internal certainty," he said.

Mr. Zhao underscored the importance of aligning brand, product, organization, and channel drivers to achieve breakthroughs through continuous innovation and incremental progress. Recognizing FONO CARE's formidable research and innovation capabilities, as well as its robust product lineup, he expressed his confidence in the company's potential and pledged to contribute significantly to the strategic direction and execution of Welloh's marketing efforts, team building, dealer network expansion, and sales optimization.

The appointment of Mr. Zhao holds significant implications for Welloh, FONO CARE's specialized maternal and infant nutrition brand. As a pioneer in providing age-appropriate, staged nutrition solutions, Welloh stands to benefit greatly from Mr. Zhao's astute market insights and extensive marketing acumen in the fiercely competitive maternal and infant nutrition market.

Looking ahead, FONO CARE remains steadfast in its mission to be "The First Choice for Balanced Nutrition for Moms and Babies." Collaborating with Mr. Zhao's wealth of experience and keen insights in the maternal and infant sector, FONO CARE will leverage its innovative strengths in this domain to enhance service quality and create even greater value for its customers. Together, let us witness the continuous growth and prosperity of FONO CARE in the years to come.